VIDEO: Connecting with the Disconnected: Using Social Branding to Engage Opportunity Youth - Opportunity Summit 2018 - UCSD-TV - University of California Television
Connecting with the Disconnected: Using Social Branding to Engage Opportunity Youth - Opportunity Summit 2018
Date: 6/1/2018; 57 minutes
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Learn how two breakthrough and culturally relevant campaigns Fresh Empire and San Diego Unified's "IMIN" after-school program engage difficult to reach youth in community and school settings. Hear cutting edge research on how adverse childhood experiences impact youth audiences differently. Explore how to use data to create interventions that reach even the most disconnected youth audiences. Recorded on 04/12/2018. (#33609)

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