Robbie Bach, Civic Engineer and Former President of Entertainment & Devices Division, Microsoft - UCSD-TV - University of California Television
Robbie Bach, Civic Engineer and Former President of Entertainment & Devices Division, Microsoft
Premiere Date: 7/24/2017; 57 minutes
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Robbie Bach joined Microsoft in 1988 and over the next 22 years worked in various marketing, general management and business leadership roles. He is a true intrepreneur, shepherding the xBox through Microsoft's colossal organization and redefining the gaming industry with xBox Live's innovative subscription business model. Since leaving Microsoft in 2012, Robbie has applied his business skills to solve major civic issues, outlining a new model for private/public partnerships in his book xBox Revisited: A Game Plan for Corporate and Civic Renewal. Recorded on 02/14/2017. (#32551)

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